Phoenix Youth and Family Services
Phoenix Youth and Family Services, a nonprofit organization dedicated to supporting youth and families in need, sought our expertise to elevate their online presence and drive greater awareness and engagement. Facing challenges with inconsistent social media activity, low website traffic, and limited engagement, Phoenix partnered with us to enhance their digital strategy and achieve impactful results.
+WEBSITE AND SOCIAL AUDIT
+CAMPAIGN STRATEGY
+MEDIA PRODUCTION
+SOCIAL MEDIA MANAGEMENT
LET US DO THE HARD WORK FOR YOU
ACHIEVE THE RESULTS YOUR BUSINESS DESERVES
Client Background:
Phoenix Youth and Family Services is a compassionate organization committed to providing essential support and resources to vulnerable youth and families. Despite their noble mission, Phoenix encountered obstacles in effectively reaching their audience and garnering the necessary support to sustain their vital programs and initiatives.
The Challenge:
Phoenix faced several challenges, including a lack of consistent social media presence, limited website traffic, and insufficient engagement with their audience. These issues hindered their ability to effectively communicate their mission and attract support from donors and stakeholders.
Our Solutions:
Our agency devised a comprehensive strategy to address Phoenix's challenges and amplify their impact in the digital space. This encompassed developing a tailored content plan, optimizing website messaging and functionality, and crafting engaging social media campaigns to drive awareness and participation.
Implementation:
We began by conducting a thorough assessment of Phoenix's digital assets and audience demographics, gaining insights to inform our strategy. Through strategic content planning and scheduling, we successfully increased social media content distribution from sporadic posts to a consistent schedule of 5-6 posts per week across Instagram, LinkedIn, and Facebook. Our content strategy focused on showcasing Phoenix's impactful work, inspiring stories, and the importance of community support.
Simultaneously, we revamped Phoenix's website content to align with their mission and messaging, incorporating clear call-to-actions to drive engagement and donations. By creating compelling narratives and highlighting the organization's impact, we attracted more visitors and achieved a remarkable 233% increase in website views.
Additionally, we crafted engaging social media content and messaging that encouraged audience participation and interaction, resulting in a notable 58% increase in social media engagement. Through thought-provoking discussions and interactive posts, we fostered a sense of community and connection among Phoenix's followers, further amplifying their reach and impact.
Results:
The collaborative efforts between Phoenix Youth and Family Services and our agency yielded significant results:
A 90% increase in social media content distribution, achieved through consistent posting and strategic content planning.
$12,000 in donations generated in under 30 days, driven by increased awareness and engagement on social media.
A remarkable 233% increase in website views, attributed to optimized content and clear call-to-actions.
A notable 58% increase in social media engagement, facilitated by engaging content and interactive messaging.
Lessons Learned:
This partnership underscored the importance of strategic content planning, engaging storytelling, and clear calls-to-action in driving digital engagement and support for nonprofit organizations. By leveraging the power of digital platforms, Phoenix was able to amplify their impact and reach a wider audience, fostering greater awareness and support for their mission.
RESULTS:
90% Increase social media content distribution : Phoenix wanted to showcase all of the hard work and spread awareness of their organization online. The struggle was knowing what to post, and finding a consistent posting schedule. Before working with us, they were barely posting once or twice a month. With content planning and strategy, we've accomplished posting a minimal of 5-6 posts per week. on Instagram, LinkedIn, and Facebook. This resulted in achieving $12,000 in donations in under 30 days.
233% increase of website views by creating content that reflected their mission and their website's messaging and directing viewers through clear call-to-actions.
+58% increase in social media engagement by creating engaging content and messaging that got encouraged viewers to participate in content discussions and posts.
CONCLUSION:
In conclusion, our collaboration with Phoenix Youth and Family Services exemplifies the transformative potential of strategic digital engagement in advancing the mission of nonprofit organizations. Through our tailored approach, we not only enhanced Phoenix's online presence but also drove meaningful engagement, donations, and support, enabling them to continue making a positive difference in the lives of youth and families in need.
Ready to elevate your nonprofit's digital presence and impact? Contact us today to explore how our agency can help you achieve your goals and amplify your mission in the digital space.
PHOENIX'S EXPERIENCE:
"Enormous gratitude to Pharris+ for their exceptional work in contributing to our fundraising efforts and steering our social media to new heights. Their creativity, professionalism, and genuine passion for our cause have left a mark on our organization.They have not only helped us showcase our brand but also significantly contributed to the generous support we've received. With their help, we were able to increase ROI by 240% in a month! Thank you, Pharris+, for turning our mission into a movement!"
-Phoenix Youth and Family Services
