NEWTONS SOUTHERN FOOD
Newton's Southern Comfort Food is a food company that specializes in handcrafted condiments. Their products comprises of a range of uncomplicated seasonings, and sauces that contain less than 7 ingredients. Their brand takes pride in crafting with minimal, real ingredients in small batches. Newton's sought our expertise to enhance their online presence and drive sales growth. Facing challenges with inconsistent social media posting, stagnant website traffic, and underwhelming product sales, Newtons partnered with us to revitalize their digital strategy and achieve tangible results.
+WEBSITE AND SOCIAL AUDIT
+CONTENT STRATEGY
+MEDIA PRODUCTION
+SOCIAL MEDIA MANAGEMENT
LET US DO THE HARD WORK FOR YOU
ACHIEVE THE RESULTS YOUR BUSINESS DESERVES
Client Background:
Newtons is a reputable brand known for its commitment to promoting wellness and healthy living. However, despite their strong brand identity, Newtons encountered obstacles in effectively reaching their target audience and driving conversions through their digital platforms.
The Challenge:
Newtons faced several challenges, including inconsistent social media presence, low website traffic, and stagnant product sales. These issues hindered their ability to engage their audience effectively and capitalize on their brand's potential for growth.
Our Solutions:
Our agency devised a holistic strategy to address Newtons' challenges and unlock their brand's full potential. This encompassed auditing their existing digital assets, developing a comprehensive content strategy, optimizing website functionality, and implementing targeted marketing campaigns to drive traffic and sales.
Implementation:
We began by conducting a thorough audit of Newtons' digital presence, identifying areas for improvement and crafting a tailored content strategy to enhance brand visibility. Through strategic content planning and batching, we successfully increased social media posting frequency from 4-5 times a month to 5 times a week, ensuring consistent engagement with their audience. High-quality photos and videos were curated to align with Newtons' rebranding vision, capturing the essence of their brand ethos. Simultaneously, we focused on driving traffic to Newtons' website through targeted social media and email marketing campaigns.
By incorporating clear call-to-actions and directing traffic from social platforms to the website, we achieved a remarkable 70% increase in website traffic, providing Newtons with unprecedented online visibility and engagement.
Additionally, we identified and addressed website functionality issues that were inhibiting sales growth. By optimizing the website layout, enhancing product visibility, and strategically placing call-to-action buttons, we created a seamless user experience that facilitated increased conversions and drove overall product sales.
Results:
An 80% increase in content distribution, achieved through consistent posting and high-quality content creation.
A remarkable 70% increase in website traffic, driven by targeted social media and email marketing campaigns.
Substantial growth in overall product sales, attributed to website optimization and enhanced functionality, resulting in increased conversions and revenue.
Lessons Learned:
This partnership underscored the importance of a comprehensive approach to digital strategy, encompassing content planning, website optimization, and targeted marketing initiatives. By addressing key pain points and implementing strategic solutions, we were able to drive measurable results and position Newtons for sustained growth and success.
RESULTS:
The collaborative efforts between Newtons and our agency yielded significant results:
80% Increase in Content Distribution: Newton's struggled staying consistent on their social media accounts. Before working with us, they were inconsistently posting 4-5 times a month. After auditing, creating a content strategy, batching content, and creating a content plan, we were successfully accomplished posting 5x a week. Posts consisted of high-quality photos and videos that represented Newtons' vision for their rebrand.
70% Increase in website traffic: Through social media, and email marketing, we were able to direct clients to Newton's website for efficiently. We led all of our content on social platforms to the website and added clear call-to-actions to emails. In result, Newton's website traffic increased more than ever before.
Increase in overall product sales: We fixed a small problem that we discovered could be the problem to the stagnancy of their product sales - website functionality. Placing more call-to-action buttons on the main pages, making products more visible, and optimizing the website to increase functionality with reinforced branding increased sales almost instantaneously.
CONCLUSION:
In conclusion, our collaboration with Newtons exemplifies the transformative power of strategic digital marketing and branding initiatives. Through our tailored approach, we not only revitalized Newtons' online presence but also drove significant improvements in website traffic and product sales, positioning them as a formidable force in the lifestyle and wellness industry.
Ready to elevate your brand's digital presence and drive tangible results? Contact us today to explore how our agency can help you achieve your marketing objectives and propel your business to new heights.
NEWTONS' EXPERIENCE:
"Our collaboration with Pharris Plus has been transformative, to say the least! It’s amazing to have worked with a team that values the community as much as we do. Their strategic insights, creative solutions, professionalism, and meticulous execution have not only addressed our immediate challenges but have also educated us to sustain growth and success after the completion of our partnership. We wholeheartedly stand behind Pharris Plus and look forward to continuing our partnership to achieve even greater milestones."
-Newtons Southern Comfort Food
